{"id":1795,"date":"2022-08-06T08:55:36","date_gmt":"2022-08-06T12:55:36","guid":{"rendered":"https:\/\/demandbid.com\/?p=1795"},"modified":"2022-08-06T08:55:36","modified_gmt":"2022-08-06T12:55:36","slug":"what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads","status":"publish","type":"post","link":"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/","title":{"rendered":"What Report Can Help You Identify Opportunities to Improve Your Keywords and Ads?"},"content":{"rendered":"<p>The Search terms and keyword performance report shows the performance of your ad in leading search works. This report shows which keywords are most likely to attract clicks. Search phrase reports can also show you which keywords are not working well, and which are performing poorly. It is important to note that the results of the search terms and keyword list will not always be the same. It depends on whether your keyword list matches your choice of keywords.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Search_terms_report\" title=\"Search terms report\">Search terms report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Keyword_performance_report\" title=\"Keyword performance report\">Keyword performance report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Top_Movers_report\" title=\"Top Movers report\">Top Movers report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Click-assisted_conversions_report\" title=\"Click-assisted conversions report\">Click-assisted conversions report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Quality_score\" title=\"Quality score\">Quality score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/demandbid.com\/what-report-can-help-you-identify-opportunities-to-improve-your-keywords-and-ads\/#Suggested_bid\" title=\"Suggested bid\">Suggested bid<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Search_terms_report\"><\/span>Search terms report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Search terms report can be downloaded for early campaign testing and helps you determine which words and phrases are driving conversions. By reviewing the report&#8217;s top performing terms, you can make changes to improve your ad copy and headline. You can also use the data to identify words and phrases that don&#8217;t perform well. You can even schedule a search terms report to appear weekly to check on your campaigns.<\/p>\n<p>The search terms report displays the performance of your ads when triggered by searches. It categorizes search terms based on theme and subthemes. The &#8220;Keyword&#8221; column indicates the specific keyword that triggered your ad. This helps you determine how closely your keywords match actual searches. You can also make adjustments based on this report and make changes accordingly. Make sure to run the report every month and take action on your findings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_performance_report\"><\/span>Keyword performance report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A keyword performance report can identify opportunities to improve your ads and keywords. When using this report, you should consider how well your keywords are performing, based on the keyword match type and the impression share. You should also evaluate your keywords against previous years. Look for high clickthrough rates and other indicators of potential problems. If you see high clickthrough rates for a keyword, it may be time to reevaluate its performance.<\/p>\n<p>A keyword performance report can help you determine which keywords are costing you money and which ones are not. Often, marketers focus on their keyword performance metric and overlook the costs associated with their ads. This is a mistake. While keyword performance is a good indicator of how well a keyword performs, it does not necessarily mean that it is worth investing in. By analyzing your keyword performance report, you can optimize your ads and keywords to reach your marketing objectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Movers_report\"><\/span>Top Movers report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When analyzing your PPC campaigns, you&#8217;ll find opportunities to optimize your keywords and ads based on the Top Movers report. This report provides a breakdown of changes in performance metrics, including cost, CTR, and conversions, as well as trends and opportunities. Top Movers is a great tool for tracking performance trends and identifying areas that need improvement. This report is also an excellent tool to find keywords and ads that aren&#8217;t performing well.<\/p>\n<p>To find opportunities to improve your ads and keywords, use the Top Movers report in Google AdWords. This report compares two periods in time and can guide future AdWords investments. For example, the Search Terms report shows what terms people searched for when the ad displayed. You can then adjust keywords or match types for additional data. The Top Movers report relays the campaigns that have had the greatest change in cost, clicks, or conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Click-assisted_conversions_report\"><\/span>Click-assisted conversions report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Assisted Conversions reports are helpful for identifying which keywords are influencing customer behaviour and converting them into sales. While you&#8217;re analyzing this report, keep in mind that conversions are not always generated in the same way. A user could be browsing a website for an electric blue eye shadow, and closing the browser before the boss walks in can affect conversion rates.<\/p>\n<p>To find out whether a certain keyword is causing higher-than-average conversions, first look at your total conversions. These are the total number of conversions accompanied by assisted clicks. In addition to total conversions, you can also examine your assisted conversions by source or medium. This will help you see which channels are performing well and which ones are under-performing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quality_score\"><\/span>Quality score<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your landing page should be targeted to the type of audience you&#8217;re trying to reach with your advertising. When your ad fails to make your intended audience happy, they&#8217;ll most likely bounce to a competitor&#8217;s page. Make sure your landing page contains relevant keywords and clear information. When optimizing your landing page, consider changing the layout and design of your ad. Your landing page also plays an important role in the Quality Score process.<\/p>\n<p>One of the biggest factors that Google uses to determine ad rank is keyword relevance. To improve your quality score, test different ad variations. Try using one keyword per ad group. For example, if your ad is targeted toward bounce houses, you could include the keyword &#8220;jumper castles&#8221; and make your ad more relevant to the user. Using the right keywords for your ads can dramatically boost your Quality Score.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Suggested_bid\"><\/span>Suggested bid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Keyword Performance Report allows you to track your keywords and ads. It shows how your ads are performing compared to those of your competition. For instance, if you&#8217;ve been bidding high and still aren&#8217;t getting any clicks, you can check your suggested bid. If it&#8217;s too low, you should increase your bid. The keyword report shows you how many people have searched for your product or service and how many of them clicked your ad.<\/p>\n<p>The Keyword Performance Report also helps you determine which keywords are generating the most clicks. The search terms report shows which keywords are generating the most clicks for your budget. Ads on mobile apps can reach sports fans, for instance. By studying your keyword performance report, you&#8217;ll be able to make adjustments to your keywords to increase clicks. You can also use your Keyword Performance Report to refine your keywords and ads to reach a wider audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Search terms and keyword performance report shows the performance of your ad in leading search works. This report shows which keywords are most likely to attract clicks. Search phrase reports can also show you which keywords are not working well, and which are performing poorly. It is important to note that the results of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/comments?post=1795"}],"version-history":[{"count":1,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/posts\/1795\/revisions"}],"predecessor-version":[{"id":1798,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/posts\/1795\/revisions\/1798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/media\/1797"}],"wp:attachment":[{"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/categories?post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demandbid.com\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}